Please welcome Leo Gibney – Senior Research Director, to our Zeldis qual team!
Leo has over 20 years of turnkey experience consulting in primary marketing research, including healthcare, financial services, and other industry sectors, both quantitative and qualitative research, global and domestic. He has a passion for detail. Whether writing a proposal, developing a screening instrument or survey/discussion guide, or writing a report, attention to details is critical in everything he does.
On the qualitative side, Leo has conducted literally thousands of one-on-one interviews and more than 100 focus groups with professionals and consumers in various industry sectors.
With deep experience overseeing all types of research projects, Leo ensures results are presented clearly and with actionable insights that can be integrated into clients’ business plans.