Webinar: Friend, Foe, or Folly: Insights on AI Use in Market Research

Artificial Intelligence (AI) may not be omnipotent, but these days, it feels omnipresent. You can’t scan the day’s news without seeing an article about Artificial Intelligence and how it is impacting our daily lives. It has made its way into many industries and occupations, and market research is no exception. The development and implementation of AI is moving rapidly, and we are trying to understand and keep up with the implications this has for the insights industry. We don’t have all the answers, but we want to share some of what we’ve learned. In this webinar, we discussed:

  • Potential ways AI is and can be used in the market research industry, including what is already being done, “low-hanging fruit,” and what might be around the corner
  • Cautions and watchouts when using AI – it may be able to help, but it isn’t without risk
  • Outstanding questions and issues when it comes to using AI in market research, particularly as it relates to data privacy concerns