study types

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Study Types


Zeldis offers an extensive portfolio of market research options, each custom designed to meet your strategic marketing goals.

The solution may be purely quantitative, solely qualitative, or a combination of both.

We welcome the opportunity to discuss your business challenge, and offer solutions appropriate for your product, audience, timeline, and budget.


  • Ad/Marketing Communications Testing
  • Buyer/Non-Buyer (Win/Loss) Studies
  • Customer Journey
  • Engagement Studies
  • Market Assessments
  • Market Segmentation
  • Positioning Studies
  • Product Development/Concept Testing
  • Satisfaction and Loyalty
  • Thought Leadership
  • User Experience