property and casualty

Property and Casualty (P&C) Market Research

The Property and Casualty insurance and reinsurance markets are under unparalleled pressures to continue to cost-effectively develop and deliver affordable products to their customers.  In fact, in 2021, the insurance industry experienced a $3.8 billion net underwriting loss as subscriber losses exceeded earned premiums.

Rapidly emerging threats from climate change, cyberfraud, and identity theft are only compounding the need for insurers, underwriters and risk managers to better know their clients, understand tolerance in the markets for premium adjustments, and identify creative ways to address increases in both catastrophic and non-catastrophic losses.

Zeldis can help you gain a 360-degree perspective of the property and casualty marketplace, increasing the success of your products, marketing, messages, and agents.

Our P&C product experience includes:
  • Personal lines
    • Auto
    • Home/renters
    • Other lines (boat/yacht, motorcycle, pet insurance, etc.)
  • Commercial lines
    • Commercial auto
    • Property
    • General liability
    • Umbrella/excess
    • Cyber
    • Workers compensation
    • Management/professional liability
    • Bond and surety
  • Other lines (D&O, business interruption, etc)
Our P&C market research experience includes:
  • Market opportunity landscape
  • Market segmentation
  • Journey mapping
  • Product and concept testing
  • Materials testing
  • Ad and message testing
  • Trends and thought leadership
  • Brand assessment and tracking
  • Technology/portal/website evaluations
Access and engage your key research audiences
  • Personal lines consumers (auto, home, renters, boat, motorcycle, RV, etc.)
  • Commercial insurance buyers (SBOs, risk managers, etc.)
    • Buyer across verticals including construction, food services, transportation, energy, habitational, education, nonprofit, manufacturing, professional services, technology, life sciences, recreation, and more
  • Insurance agents/brokers
  • Regulators
  • Underwriters
  • Actuaries
  • Reinsurers
Recent Thought Leadership Studies

Sample Clients