A Quantitative Segmentation of Millennial Consumers
In addition to many negative stereotypes, ideas in pop culture might suggest that all Millennials are pretty much the same.
In reality they’re not.
While Zeldis is not the first to segment Millennials, we approached our segmentation a little differently, learning from those who attempted before us, and avoiding the pitfalls of prior research segmentation attempts.
In this recent proprietary Zeldis research, you’ll gain some insights that may surprise you about this important demographic, perceived often, and erroneously, as a homogeneous group.