In a live webinar on July 7, we discussed strategies for sourcing challenging B2B audiences. There are some B2B audiences that are relatively easy to source for research from a variety of credible partners—SBOs, HCPs, etc. Then there are those that seem impossible to find, i.e., from much smaller universes or individuals that are seemingly unattainable for research. Through case studies in which challenging audiences were sourced, this session provided researchers working in various industries with valuable guidance for reaching hard-to-get B2B respondents.