about us


Perspective Drives Success


Every industry is influenced by the thoughts and actions of key groups, like executives, buyers, sales representatives, and end users. The best way to make smart decisions and stay ahead of the competition is to know what those groups are thinking, even before they act.

Since 1991, Zeldis has been designing customized market research to help our clients understand their customers. We use a variety of methods to get the precise results you need, including qualitative, quantitative, and advanced analytic approaches.

Whether you need support for business or consumer markets, we are ready to help.

Market Knowledge

Zeldis knows what’s going on in your marketplace. We have extensive market research experience in a wide variety of industries, including:

  • Consumer Products
  • Education
  • Financial Services
  • Insurance
  • Pharmaceuticals/Healthcare
  • Publishing
  • Parents/Moms/Babies
Interdisciplinary Approach

At Zeldis, our team is not divided into separate and isolated divisions. We’re truly integrated by design to provide our clients with unique and powerful insights.


Our ability to utilize both qualitative AND quantitative methods to get to the core of your issue means more accurate and actionable results.


Our work in the pharmaceuticals market is enhanced by our expertise in healthcare and insurance. Our extensive history in publishing research empowers insights into both education and new media. And our understanding of the complexities of marketing financial products fuels the potential for breakthrough results in insurance, banking, and financial areas.

So does this mean we’re just generalists? Quite the contrary. We’re deep and broad specialists with proven track records in our areas of focus. We bring richness in ideas and quality in results to every engagement–as we have done for more than three decades.


Shaping the Future of Market Research


Zeldis is a thought-leading market research firm helping to shape the future of our industry.  Zeldis is woman-owned, operated and controlled, and certified by the Women’s Business Enterprise National Council (WBENC).



With information security paramount in the minds of our clients, we’re also proud that our systems used for safeguarding sensitive information have earned CERTIFIED status for information security* from HITRUST.



(*) This certification, awarded to an elite group of organizations worldwide, validates our company’s ongoing commitment to protecting our clients’ sensitive information. HITRUST CSF Certified status demonstrates that Zeldis’ policies, procedures and systems associated with transmitting, storing and processing sensitive information, including PII and ePHI, have met key regulations and industry-defined requirements and is appropriately managing risk.  For more information on the specific systems certified by HITRUST, please refer to our press release.