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Back to School with “An Intro to Qualitative Research”
Zeldis Senior Research Director Kathrin Schumacher brought some lessons to campus recently with her talk on “An Intro to Qualitative Research.” ...

Pre-Testing: Punching Above Its Weight – A New Research Brief
Survey pre-tests were once the standard in market research, but over the years, budget and time constraints have contributed to ...

Our Innovative Research Presentations at Upcoming SIR 2017 Annual Conference
Two innovative research presentations from Zeldis Research will be part of the line-up at the 2017 Society of Insurance Research ...