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Kathrin Schumaker Zeldis Research

Back to School with “An Intro to Qualitative Research”

Zeldis Senior Research Director Kathrin Schumacher brought some lessons to campus recently with her talk on “An Intro to Qualitative Research.” ...
Pretesting Zeldis Research

Pre-Testing: Punching Above Its Weight – A New Research Brief

Survey pre-tests were once the standard in market research, but over the years, budget and time constraints have contributed to ...
SIR 2017 Zeldis Research

Our Innovative Research Presentations at Upcoming SIR 2017 Annual Conference

Two innovative research presentations from Zeldis Research will be part of the line-up at the 2017 Society of Insurance Research ...