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member engagement, member segmentation research

Using Segmentation to Increase Engagement: A Case Study

One of the most prominent trends we observed among our clients in 2016 was a growing desire for greater engagement ...

Reaching The Elusive Millennial: A Case Study On the Pre-College Experience

A recent Zeldis project sought to deepen the client’s understanding of the ‘pre-college’ experiences of high school seniors and their ...
Zeldis conducts research for 2016 Agency Universe Study

Big “I” and Future One Release 2016 Agency Universe Study Conducted by Zeldis Research

Independent insurance agencies in the U.S. have remained relatively stable, with continued growth in volume, but emerging purchase channels have ...