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Zeldis is a thought-leading market research firm helping to shape the future of our industry.  We are woman-owned, operated and controlled, and certified by the Women’s Business Enterprise National Council.

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Zeldis employs a variety of both innovative and traditional methods to get the precise results you need, including integrated qualitative and quantitative methods, conducted by a single, dedicated research team.

Unlike most other research firms with separate qual/quant teams, this integrated approach uniquely enables us to plan for the best blend and timing of methodologies, then build upon the findings as they emerge to tell one unified story with the highest-level insights possible.

Zeldis Summer 2025 Buzz: News For Market Researchers
Zeldis Summer 2025 Buzz: News For Market ResearchersAugust 5, 2025Check out our most recent edition of the Zeldis Buzz Newsletter, published and sent to our Zeldis Research newsletter mailing list in Summer 2025. Read the Summer 2025 Newsletter HERE. Among the topics in the Buzz: The Future of Insights: Trends, Challenges, and Priorities in the Insurance and FinanRead More
Webinar: B2B Tech Research Series, Vol 1: Tech Priorities and Preferences for Financial Professionals
Webinar: B2B Tech Research Series, Vol 1: Tech Priorities and Preferences for Financial ProfessionalsJuly 31, 2025As part of our ongoing series on how B2B audiences use technology, Zeldis is excited to share recent thought leadership research that explores a range of topics related to financial professionals’ (FPs) tech stack and the role that technology has on their practices and workflows.   In a live Read More
Despite Fintech Advances, Users Remain Reluctant to Try New Products
Despite Fintech Advances, Users Remain Reluctant to Try New ProductsJuly 9, 2025A new Zeldis Research commentary dissects a recent PlanAdviser analysis revealing a surprising trend: even as fintech continues to roll out slick innovations—from AI-powered budgeting tools to seamless mobile investing—consumers still hesitate to adopt new digital financial products. The report Read More
Study: How does flexibility impact life insurance purchase decisions?
Study: How does flexibility impact life insurance purchase decisions?July 1, 2025A new study from Zeldis Research explores how flexibility in life insurance products influences consumer decision-making. Drawing on in-depth quantitative and qualitative research, the findings reveal that flexibility—whether in premiums, benefits, or policy terms—can significantly improve consuRead More