Pretesting Zeldis Research

Pre-Testing: Punching Above Its Weight – A New Research Brief

Survey pre-tests were once the standard in market research, but over the years, budget and time constraints have contributed to their fall in popularity.

Jeff Mann, Zeldis Research Senior Research Director, makes a strong case for the value of pre-testing in a new video and research brief.  “Pre-tests can be used efficiently and quickly in our new world of speed and cost-conscious research,” writes Jeff,  “and they deliver benefits that punch well above their lightweight demand on time and budget.”

Watch Jeff’s Video Introduction
Read or Download the Research Brief