Emerging Trend: Win-Loss Research

No company likes to lose business. But when a customer chooses to go with a competitor, doesn’t everyone want to know why? At Zeldis, where we are always on the lookout for emerging trends in the marketplace, we’ve seen a recent increase in clients requesting proposals on Win-Loss Research. Both Qualitative and Quantitative research methods can play a role. Typically, this type of research is conducted to:
  • Obtain insights to improve the RFP response process,
  • Understand why opportunities are won or lost,
  • Explore the decision drivers for selection, and
  • Uncover potential strengths and shortcomings to leverage and improve the volume of business awarded.

Read 5 Tips to Optimize your Win-Loss Research HERE.