Learning

Increased pressures for profitability across the insurance industry, amid the constant struggle to grow revenue while reducing costs, means insurance products and services must be more tightly focused than ever to meet consumer and commercial demands and desires. There is little wiggle room or tolerance from stakeholders or shareholders for a marketing misstep. Zeldis can help make your insurance products and services more successful. With deep and broad sector experience and an understanding of the products that are relevant to your industry, we help you to understand consumer and business trends and the complex influences that could potentially impact your marketing efforts.

Our experience areas include:

• Medical / Dental
• P&C
• Life
• Annuities
• Disability
• LTC
• Workers Comp
• Supplemental Health

Our actionable research has successfully helped clients to:

• Determine interest and market potential of new insurance products
• Measure and track customer satisfaction and improve claim satisfaction
• Understand employee attitudes and perceptions regarding group benefits
• Determine target markets and price sensitivities for a new Commercial P&C product
• Design, position and communicate successful wellness programs