A new study on Consumers and Telemedicine reveals that interest among consumers in these health care solutions is high. But knowledge and use of telemedicine options lag behind usage. How do providers and insurers convert non-users into users of these often more convenient and accessible care solutions?
According to Zeldis Senior Research Director Jeff Mann, one important difference between users and non-users of telemedicine surveyed in the study is the source of knowledge.
“Our hypothesis is that hearing about telemedicine from your health system or healthcare provider or your employer helps activate consumers.”
The quantitative study of 300 telemedicine users and 300 interested non-users was funded and conducted by Zeldis Research, with help from Dynata.