member engagement, member segmentation research

Using Segmentation to Increase Engagement: A Case Study

One of the most prominent trends we observed among our clients in 2016 was a growing desire for greater engagement with their customers.  Whether members of a health plan, association, or users of P&C products, clients in all sectors identified deepened customer engagement as one of their biggest needs.

An approach we’ve used successfully to meet this need is segmentation research that can better understand and more finely target clients’ users of products and services.

Click here to see how we developed a successful four-segment solution for an association client seeking to improve engagement of its very diverse membership.