We know that the population of retirees continues to grow at an incredible rate, with the importance of retirees as a target market growing along with it. But retirees are not a monolith – they are a diverse group with varying priorities, challenges, behaviors, and goals.
In 2021, Zeldis released the study, Retirement Redefined: The Risks, Rewards, and Realities of Modern Retirement, a comprehensive quantitative study of 1000 retirees. Zeldis has now leveraged this data to create a statistical segmentation of the retiree population, with a focus on identifying and differentiating key subgroups in this important constituency. Join us Thursday, February 3rd, 1:00PM ET for a FREE webinar as we:
- Describe the four key retiree segments – Health-Conscious Spenders, Optimistic Planners, Lost Strugglers, and Spontaneous Freedom Seekers
- Explore what defines these segments and differentiates them from one another
- Determine how these segments differ in terms of their approach to and feelings about retirement, concerns and challenges, financial planning, and healthcare behaviors
- Identify potential messaging that could best resonate with each of the four segments