Webinar – Are YouTube and TikTok the New Financial Advisors?: How consumers use social media for financial education and advice.

Social media is well-established as a powerful platform for connecting people, sharing ideas, and learning how to do just about anything. It is also where consumers can find a mountain of information on serious topics related to finances. In fact, a recent study conducted by Forbes found that almost 80% of Millennials and Gen Z Americans have gotten financial advice from social media.

In this free webinar, we will cover recent Zeldis thought leadership qualitative and quantitative research that explored the role that social media plays in how consumers engage in financial education and advice. Topics we will cover include:

  • The extent to which consumers use social media when learning about financial topics and how much they trust this content
  • Financial topics consumers are most likely to be learning about on social media
  • What makes social media related to financial topics more (or less) trustworthy
    – The role financial institutions and financial professionals play in the social media landscape

We shared our findings via a free webinar on Wednesday, May 15th at 12pm ET. You can view the webinar below or reach out to Kathrin@zeldisresearch.com to schedule a custom webinar for your team.