The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Listen/watch Zeldis’ inaugural Zeldis Buzz Podcast to learn about some techniques we have used with clients, both before and after the research execution, to elevate the effort, optimize stakeholder engagement and buy-in, and make sure the research is activated after completion. We will share specific examples of how we worked with our clients to help make sure the research was put to good use.

Listen to it HERE

Watch it HERE