Healthcare and Pharmaceuticals Market Research
Pain-free research for healthy marketing outcomes
With changes to payer regulations and individual physician practice dynamics on one hand and the changing patient landscape (bookended by an aging population versus young, tech-savvy millennials) on the other hand, Zeldis can help you successfully understand trends, test concepts, design products and measure brand effectiveness for any relevant audience.
Our expertise includes the areas of:
- Practitioner/patient brand awareness, loyalty and competitiveness
- Purchase/prescription decision-drivers and influence
- Practitioner/patient communications and messaging strategies
- Physician and patient segmentation analysis