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News & Events

Zeldis Buzz – October 2017

Check out our most recent edition of the Zeldis Buzz Newsletter, published and sent to our Zeldis Research newsletter mailing list ...
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Kathrin Schumaker Zeldis Research

Back to School with “An Intro to Qualitative Research”

Zeldis Senior Research Director Kathrin Schumacher brought some lessons to campus recently with her talk on "An Intro to Qualitative Research." ...
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Pretesting Zeldis Research

Pre-Testing: Punching Above Its Weight – A New Research Brief

Survey pre-tests were once the standard in market research, but over the years, budget and time constraints have contributed to ...
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