Senior Research Director
Kathrin is a veteran market researcher with expertise in consumer-oriented financial services, coupled with significant experience in technology, consulting and project management. Her breadth of market research expertise includes executing qualitative and quantitative research for financial products such as annuities, wealth management and credit cards, and ranges across the consumer, small business, market, and institutional segments.
As an expert moderator, Kathrin has uncovered insights for clients using all forms of qualitative research methods, including in-person interviews, in-depth telephone interviews, bulletin board focus groups and live focus groups.
Prior to joining Zeldis in 2017, Kathrin served as an independent research consultant working on projects both nationally and internationally, and delivering the high-quality and in-depth analysis necessary to guide her clients’ strategic decision-making.