Despite Fintech Advances, Users Remain Reluctant to Try New Products
A new Zeldis Research commentary dissects a recent PlanAdviser analysis revealing a surprising trend: even as fintech continues to roll out slick innovations—from AI-powered budgeting tools to seamless mobile investing—consumers still hesitate to adopt new digital financial products. The report highlights core barriers like trust issues, security concerns, and low awareness as significant blockers to mainstream fintech uptake. Discover how understanding these hesitation points can help advisors and fintech firms bridge the gap, tailor their tech strategies, and better serve evolving client needs.