5 Things You Probably Didn’t Know About The Consumerization of Health Care

5 Things You Probably Didn’t Know
the Consumerization of Health Care


Our recent study on Consumerization of Health Care, in partnership with Schlesinger Associates, revealed some surprising findings on attitudes towards wearables and other health care apps among both consumers and physicians.

If you are planning a research project on aspects of health care consumerization, you may want to consider these findings:



  1. There is strong interest among consumers in wearables and apps for disease management, in addition to wellness and fitness, but consumers do not expect their physicians to be savvy about these apps.
  2. Many consumers trust their physicians but, worried about increasing their insurance costs, are more reluctant to share health app data with their health insurers. In fact, millennials in particular actually trust their health app maker more than their insurer with their health app information.
  3. Consumers have a strong interest in health care consumerization. On their most wanted list of the information they need: guidance on telemedicine, how to estimate medical procedure costs and how remote medical devices could improve their health.
  4. Physicians are most excited about telemedicine because of its potential to provide more access and convenience to some populations, such as patients away at college, those lacking transportation, and new moms. But they have concerns about consumer DNA testing, fearing overprescribing and a lack of guidance and good quality, comprehensive data.  Worried about consumer DNA testing negatively affecting their practices. They have not been trained to be genetic counselors.
  5. Millennials are least likely to have a PCP, which makes them more ready to use telemedicine or urgent care facilities.


Learn more about our Thought Leadership research of the Consumerization of Health Care HERE.