Executive Vice President
Kristina is a highly experienced professional who has been in the market research industry since 1995. As a member of Zeldis Research’s senior management team, she is involved with making the day-to-day decisions affecting the overall management and direction of the company, especially in the areas of data security, IT, HR, and other initiatives that safeguard company and clients’ information.
Kristina’s experience spans a wide variety of industries, but her primary areas of concentration are insurance and financial services, education, and publishing. She has particular expertise in property and casualty insurance, including both personal and commercial lines, as well as life insurance and investment products. In addition to her extensive experience with quantitative research methods, Kristina is a seasoned moderator who has conducted hundreds of focus groups, in-depth interviews, and online bulletin boards among both consumer and business-to-business populations.