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Zeldis Buzz – October 2017
Zeldis Buzz – October 2017October 10, 2017Check out our most recent edition of the Zeldis Buzz Newsletter, published and sent to our Zeldis Research newsletter mailing list in October, 2017. Read the October 2017 Newsletter HERE. Want to receive “The Buzz”?  Join our mailing list HERE.Read More
Back to School with “An Intro to Qualitative Research”
Back to School with “An Intro to Qualitative Research”October 3, 2017Zeldis Senior Research Director Kathrin Schumacher brought some lessons to campus recently with her talk on "An Intro to Qualitative Research."Read More
Pre-Testing: Punching Above Its Weight – A New Research Brief
Pre-Testing: Punching Above Its Weight – A New Research BriefOctober 3, 2017Jeff Mann, Zeldis Research Senior Research Director, makes a strong case for the value of pre-testing in a new video and research brief.Read More
Our Innovative Research Presentations at Upcoming SIR 2017 Annual Conference
Our Innovative Research Presentations at Upcoming SIR 2017 Annual ConferenceOctober 3, 2017Two innovative research presentations from Zeldis Research will be part of the line-up at the 2017 Society of Insurance Research Conference in Milwaukee October 22-25.Read More

Study Methods

Zeldis offers an extensive portfolio of market research options, each custom designed to meet your strategic marketing goals. The solution may be purely quantitative, solely qualitative, or a combination of each. We welcome the opportunity to discuss your business challenge, and offer solutions appropriate for your product, audience, timeline, and budget.

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Analytic Techniques

The correct application and use of appropriate analytical tools can help our clients to interpret customer attitudes, preferences and behaviors. Subsequently, they are able to more successfully identify new or emerging opportunities for improving their existing brands, further differentiate their brands, and successfully develop and introduce new brands.