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Using Segmentation to Increase Engagement:  A Case Study
Using Segmentation to Increase Engagement: A Case StudyFebruary 22, 2017Whether members of a health plan, association, or users of T&C products, in 2016 clients in all sectors identified deepened customer engagement as one of their biggest needs.  Read More
Big “I” and Future One Release 2016 Agency Universe Study Conducted by Zeldis Research
Big “I” and Future One Release 2016 Agency Universe Study Conducted by Zeldis ResearchFebruary 20, 2017The biennial study examines how independent agencies operate, the types of technology and marketing tactics they deploy, their revenue, demographic and compensation metrics, and more.Read More
Get Your Skills in Shape with Zeldis Research at the SIR Summit
Get Your Skills in Shape with Zeldis Research at the SIR SummitFebruary 15, 2017We’re thrilled to be part of the team at the SIR Spring Research Workshops Summit March 6-8 at the University Club in Chicago. Zeldis Executive Vice President Amy Rey and Senior Research Director Bert Russick will be moderating a hands-on session focusing on how to initiate research in yourRead More
Join Zeldis at the QUIRK’S Event in Brooklyn
Join Zeldis at the QUIRK’S Event in BrooklynFebruary 13, 2017We hope you'll be joining us at the QUIRK'S East Event in Brooklyn March 21-22. It's a great place to catch up on the latest market research learning and come away with actionable results - two of the deliverables we're most committed to here at Zeldis Research!Read More

Study Methods

Zeldis offers an extensive portfolio of market research options, each custom designed to meet your strategic marketing goals. The solution may be purely quantitative, solely qualitative, or a combination of each. We welcome the opportunity to discuss your business challenge, and offer solutions appropriate for your product, audience, timeline, and budget.

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Analytic Techniques

The correct application and use of appropriate analytical tools can help our clients to interpret customer attitudes, preferences and behaviors. Subsequently, they are able to more successfully identify new or emerging opportunities for improving their existing brands, further differentiate their brands, and successfully develop and introduce new brands.