WE'RE PROUD TO BE GUILTY BY ASSOCIATION
Member-based associations and non-profits need to earn their members' trust and support every day, while continuing to successfully grow and maintain their membership roster. Understanding your members' attitudes, usage of and perceptions about your organization is critical to garnering continued buy-in and support.
Zeldis can help your association craft more successful acquisition and retention strategies and ensure that your members’ journey is consistent across all communication vehicles—web, event, call center, advertising and social media.
IT'S NOT A JOB, IT'S A JOURNEY
Creating a positive customer experience at every touchpoint has never been more critical. The concept of brand loyalty is becoming increasingly precarious at a time when consumers have an ever-widening range of options. Understanding your customers’ journey - online, in-store, over the phone - can provide critical insights vital to creating a seamless customer experience, driving customer satisfaction and loyalty, and increasing market share.
THINK OF US AS YOUR LITTLE MONEY TREE
With significant experience in the insurance and financial industries, Zeldis truly understands the products-retirement, annuity, commercial & consumer banking, credit cards, mortages, trusts-that are relavent to your industry.
We're up-to-date on industry trends and legislation, and can help you to introduce successful new products, test concepts, refine messaging and measure competetive brand strength.
WE CAN BE HABIT FORMING
With a unique combined specialization in both healthcare and insurance market research, Zeldis
provides an interdisciplinary perspective on the products and audiences most relevant to your industry.
Amid changes in payor regulations and systems, universal health, and a rapidly aging population, we help you
to successfully understand trends, test concepts, design products and measure brand effectiveness.
Physicians & Other HCPs
Patients & Families
PENCIL US IN
We'll help you navigate the opportunities arising with computer-based and online learning, digital educational programs, technologies and devices and ubiquitous access to information. Zeldis can help you to better understand the modern student, develop the most desirable classroom products, evaluate your competitive position, and make the most rewarding strategic desicions.
Traditional and Online Learning
WE ARE RARELY AT A LOSS FOR WORDS
Zeldis helps traditional and online publishers, digital media companies, content producers, technology companies and advertisers understand how to better engage their customer despite the competing digital noise thundering around them.
Digital & Print Media
THERE WHEN YOU NEED US…JUST LIKE YOU
With significant experience in the insurance and financial services industries, Zeldis truly understands the products—life, disability, medical, dental, LTC, CI, cancer, P&C, annuities—that are relevant to your industry. We’re up-to-date on industry trends and legislation, and will help you conduct the best, most actionable research possible.
EVERY DAY IS MOTHER'S DAY
Knowing when and why moms and families spend, where they get their information, and how to reach and influence them is a complex combination of media immersion, cultural, economic, and social factors driving their purchase decisions that didn’t exist previously. We can help!
Moms, Kids & Families
Upcoming Spring Events!
Join Zeldis at the 2015 LIMRA Marketing and Research Conference in Baltimore and 2015 Marketing, Membership and Communications Conference in Washington, DC....
Zeldis Research Associates designs insightful, customized insurance market research, finance market research, education market research, media market research, mom and family market research, consumer products market research, healthcare market research and customer journey research to help our clients understand their customers. We use a variety of methods to get the precise results you need, including qualitative, quantitative, and advanced analytic approaches.
We’re deep and broad specialists with proven track records in our areas of focus. We bring richness in ideas and quality in results to every engagement--as we have done for more than two decades. Our qualitative studies include Focus Groups (in-person or online) Teleconferences, In-depth Interviews (phone or in-person) Online Bulletin Boards and WebEx/webconference focus groups. Quantitative research methods range from web-based studies to phone and direct mail research.