home

Zeldis Buzz – March 2017
Zeldis Buzz – March 2017March 1, 2017Check out our most recent edition of the Zeldis Buzz Newsletter, published and sent to our Zeldis Research newsletter mailing list in March, 2017. Read the March 2017 Newsletter HERE. Want to receive “The Buzz”?  Join our mailing list HERE.Read More
Zeldis Announces Four New Executive Promotions Reflecting Company Growth
Zeldis Announces Four New Executive Promotions Reflecting Company GrowthFebruary 27, 2017 "Four Zeldis executives have been promoted to new positions of responsibility," said Zeldis Managing Partner Doris Kaiser.Read More
Using Segmentation to Increase Engagement:  A Case Study
Using Segmentation to Increase Engagement: A Case StudyFebruary 22, 2017Whether members of a health plan, association, or users of T&C products, in 2016 clients in all sectors identified deepened customer engagement as one of their biggest needs.  Read More
Big “I” and Future One Release 2016 Agency Universe Study Conducted by Zeldis Research
Big “I” and Future One Release 2016 Agency Universe Study Conducted by Zeldis ResearchFebruary 20, 2017The biennial study examines how independent agencies operate, the types of technology and marketing tactics they deploy, their revenue, demographic and compensation metrics, and more.Read More

Study Methods

Zeldis offers an extensive portfolio of market research options, each custom designed to meet your strategic marketing goals. The solution may be purely quantitative, solely qualitative, or a combination of each. We welcome the opportunity to discuss your business challenge, and offer solutions appropriate for your product, audience, timeline, and budget.

home-stones

Analytic Techniques

The correct application and use of appropriate analytical tools can help our clients to interpret customer attitudes, preferences and behaviors. Subsequently, they are able to more successfully identify new or emerging opportunities for improving their existing brands, further differentiate their brands, and successfully develop and introduce new brands.