Magda Vaughan
Senior Research Director
Magda is a seasoned market researcher with 15 years of experience serving as a research lead for global and domestic studies. While she has experience in a wide variety of industries she specializes in the healthcare, pharma, and financial industries.
As part of the Zeldis team, she will be responsible for the management and execution of studies, including day-to-day client contact, overall study design, proposals, survey design, vendor management, data interpretation, report writing and presentation of findings.
She is well-versed in both quantitative and qualitative methodologies. She has experience moderating utilizing various qualitative methods including in-person and digital IDIs, bulletin boards, and focus groups.