A UNIFIED TEAM

	Working Together Zeldis’ veteran market research professionals work together seamlessly on every phase of your project. While many firms have separate divisions to run quantitative and qualitative research, we have experts who lead both with an integrated, custom approach designed to get robust results you can use. This facilitates the bridging of knowledge from one phase of research into another, ensuring that everyone understands the project’s details and goals – from questionnaire development all the way to final report and presentation.

Ken Zeldis, Partner – Responsible for designing, executing, and interpreting research results since 1984. As a Partner in the firm, he is responsible for the acquisition and management of all research projects completed for new and existing accounts, and specializes in the financial services industry. He is ultimately responsible for the successful project completion and level of service provided to each client. Ken also moderates focus groups, teleconferences, and in-depth interviews.

Doris Kaiser, Partner — Responsible for designing, executing, and interpreting research results since 1990. As a Partner in the firm, she is responsible for the acquisition and management of all research projects completed for new and existing accounts. She is ultimately responsible for the successful project completion and level of service provided to each client. Her primary focus lies with the Publishing and Association Industries, and also has extensive expertise conducting qualitative and quantitative research among women. Doris is also an expert in all forms of qualitative research, including in-person focus groups, teleconferences and bulletin board groups.

Amy Rey, Senior Research Director — Responsible for account management and execution of projects conducted at Zeldis Research across a wide variety of industries and topics. She directs all aspects of research studies, both quantitative and qualitative, including study design, execution of multivariate analyses, qualitative moderation, and interpretation of findings.  She has been involved in the management of such projects since 1997.

Kristina Witzling, Senior Research Director — Responsible for account management and execution of projects conducted at Zeldis Research across a wide variety of industries and topics. She directs all aspects of research studies, both quantitative and qualitative, including study design, execution of multivariate analyses, qualitative moderation, and interpretation of findings. She has been involved in the management of such projects since 1995.

Christine DiMeola, Senior Research Director — Responsible for the management and execution of various core industry projects conducted at Zeldis Research. She directs all aspects of research studies, including study design, project management, interpretation of multivariate analysis, and reporting of findings. She also conducts in-depth interviews. Christine has been in the survey research industry since 1997 and joined Zeldis Research in 2008.

Leanne Storer, Senior Research Analyst – Responsible for the analysis, interpretation and presentation of study findings. She has also participated in the day-to-day management and execution of various core industry projects conducted at Zeldis Research since 1997.

Fred Gaudios, Project Director — Responsible for the day-to-day management and execution of various core industry projects conducted at Zeldis Research. He directs all aspects of research studies, including study design, project management, conducting and interpreting multivariate analysis, and reporting of findings. He also conducts in-depth interviews and moderates focus groups. Fred has been in the survey research industry since 2006 and joined Zeldis Research in 2009.

Andy Romano, Project Director — Responsible for the management and execution of various core industry projects conducted at Zeldis Research. Andy directs all aspects of research studies, including study design, project management, conducting and interpreting multivariate analysis, reporting of findings, and client/vendor relations. Andy has been in the market research industry since 2007 and joined Zeldis Research in 2010.

Karen Schmutz, Field Operations Director — Responsible for the day-to-day management and execution of all qualitative research projects, along with those that require onsite data collection. She has been involved in the management of such projects since 1997.

Monique Corchado, Administrative Assistant – Responsible for the management and execution of day-to-day administrative and accounting functions. She also assists with the execution of qualitative research projects, as well as data collection for analysis and reporting. Monique proudly joined Zeldis Research in 2007.