|
|
 |
 |
|
The
Zeldis Approach
Zeldis’s experienced team develops original custom
research plans for all clients. Every detail – from choosing
the right people to interview
to selecting research techniques –
is tailored to achieve
your specific objectives. To create each research plan, we draw
from a variety of research
methodologies, including:
- Qualitative — Focus
Groups · Teleconference Groups ·
Triads · In-depth Interviews · Online Bulletin Boards
Our team has the know-how to find and mine meaningful information
from your target audience.
We’ve worked with
an extensive variety of groups, from fund managers
to media
buyers,
mothers-to-be to gas grill owners.
|
 |
- Quantitative/Traditional
— Phone
Studies · Internet Studies · Mail Studies
Proficient in all quantitative methodologies, Zeldis selects those
that best meet your needs.
- Quantitative/Mulitvariate
— Conjoint Analysis · Discrete Choice Modeling · Paired
Comparisons ·
Stepwise Regression · Hierarchical Clusters · Market Segmentation · More —
These tools can deliver powerful insight into decision-making.
Multivariate tools are essential
in many research plans, especially when determining the relative
importance of different factors,
discovering how variables predict outcomes, and forecasting expected
market share.
- Quantitative/Tracking — Customer Satisfaction · Loyalty · Insurance Agent/Broker Satisfaction ·
Product Usage/Evaluation · More
Measuring and tracking satisfaction is critical to improving your business. Our tracking programs are results-oriented, helping you identify the most important elements of your processes and develop targeted improvements.
|
|
