Pencil us in for your next research project
Whether your products are consumer magazines, trade journals, or textbooks, and you need a concept test, competitive market assessment, needs assessment, or repositioning study, no other firm has the experience, industry insight or seamlessly integrated qualitative and quantitative capabilities of Zeldis Research.
Our experience spans a diverse publishing population.
- Consumers:
- Women/General Interest
- Mothers
- Mothers-to-Be
- Brides
- Grandparents/Seniors
- Travelers
- Home Decorators
- Home Cooks/Food Enthusiasts
- Fitness/Health Enthusiasts
- DIYers
- Gardeners
- Boaters
- Sports Enthusiasts
- Trade:
- Architects
- Benefits Managers
- Entertainment Executives
- Financial Services Executives
- Publishing Executives
- Contractors
- Insurance Brokers
- Hoteliers
- Interior Designers
- Librarians
- Education:
- Teachers
- Administrators
- Students
We're educational publishing experts.
We have extensive expertise and experience in educational publishing, including nearly all disciplines at elementary, secondary, post-secondary, and professional schools. Our expertise ranges from assessing market needs to testing prototypes to measuring satisfaction. We have worked in all disciplines including Art, English Language Arts, Math, Music, Science, Social Studies, and Special Education at all grade levels K-12.
Recent Sample Research
A leading publisher commissioned Zeldis Research to conduct a three-phase study to determine the underlying causes of non-renewal of a major health and fitness publication.
One-on-one, in-depth telephone interviews were conducted with renewers and non-renewers to develop hypotheses; these findings were further developed through two online bulletin board discussions.
A follow-up quantitative study was then conducted to test the hypotheses that emerged through the qualitative research, and to evaluate potential changes to the publication and its website.
After acquiring a publication targeted toward do-it-yourself enthusiasts, a major publishing company commissioned Zeldis Research to conduct qualitative research to aid in expansion plans for the magazine’s circulation.
In-person and online bulletin board focus groups were conducted to understand readers’ and prospects’ passions, interests, and information needs, to guide marketing efforts in reaching a larger target audience.
Zeldis Research Associates conducted online bulletin board focus groups to help a publisher evaluate a concept for a new diet book.
The objective was to understand consumers’ goals, motivations, information needs, and resource usage for weight management, and to obtain specific feedback on elements of the concept. Two 15-member boards were conducted over a three-day period.
A major publisher commissioned Zeldis Research to conduct exploratory research for the development of a new kitchen and bath publication focusing on new design trends.
Teleconference focus groups were held with design and building professionals; topics included their shopping resources, design trends, and information needs.
One of the entertainment industry’s largest trade publications commissioned Zeldis Research to conduct qualitative research in support of a complete re-design and re-launch of its brand.
Focus groups and one-on-one interviews were conducted with senior-level industry executives and key stakeholders for the brand, to obtain their feedback and ensure that the re-launch met constituents’ needs and expectations.
A large trade magazine publishing company commissioned Zeldis Research to conduct research among decorating professionals.
The study objective was to understand these professionals’ information needs, preferred sources, and unmet needs to allow the client organization to improve its current offerings or create new ones. Teleconference focus groups were conducted with interior designers, home furnishings retailers, and home accessories retailers.
Partial Client List
