Publications

10/10/2011
Zeldis Whitepaper - Methodological Innovation is Causing New Problems for Researchers...Here's how to play it safe
Because of the cost and time savings offered by online research, Internet-based methodologies are becoming the standard in market research. However, online research data is at risk from hackers and cheaters. Here's what researchers can do...
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08/22/2011
Zeldis Whitepaper - Nervous About Conducting Online Bulletin Boards Focus Groups?
Though online qualitative research has certainly gained ground in the past few years, clients are often reluctant to leave behind tried-and-true focus groups and in-depth interviews. And with good reason: if qualitative is supposed to provide a true in-depth look at an audience, how good a look can we get when the audience is hidden behind a computer screen?
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06/06/2011
Zeldis Whitepaper - 6 Ways to Get Bigger Bang for Your Research Buck
If you are like most of us, you have probably heard the phrase "times are tough" more than you care to, but facts are facts, and we continue to deal with the reality of difficult economic conditions. Maybe you will be one of the lucky research departments whose budget stays the same or even increases, but if not (or even if you are), we have a few simple suggestions for getting the most for your research dollar.
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