A major, nationally recognized medical journal commissioned Zeldis Research to conduct a quantitative research study among 1,400 physicians to create segments based on a series of personal and practice demographics, professional attitudes, readership and lifestyle psychographics. The study was also used to estimate market size by physician segment to help our client understand the greatest opportunities for future readership.

Zeldis Research conducted 500 online interviews with physicians who did and did not enroll in the H1N1 vaccination program to determine the reasons for enrollment/non-enrollment and to assess the perceptions of the program, problems physicians encountered, and future plans for the program.

Zeldis Research has conducted several qualitative studies among pediatricians and PCPs for our client’s meningitis vaccine product. Focus groups and one-on-one interviews have were conducted. Objectives of these research projects were to determine use of the vaccine inside and outside of recommended age bands, along with vaccine perceptions, given the 2005 shortage, and potential communications options to reassure physicians of our client’s product’s availability.

A major manufacturer has asked Zeldis to conduct several tracking studies to understand the effectiveness of details for various products marketed.

Zeldis conducts hundreds of online interviews with physicians each quarter to understand the time spent on the detail, recall and impact of messaging, usefulness of visual aids of both the client’s details as well as those of key competitors.

This quantitative research study was conducted for a leading medical journal annually for three waves among a total of 1,279 U.S. Internal Medicine and Family Practice residents in their first, second and third year of residency. The purpose of the study was to determine how our client’s publication was positioned and used by residents and identify the other information sources they found to be most valuable.