Two innovative research presentations from Zeldis Research will be part of the line-up at the 2017 Society of Insurance Research Conference in Milwaukee, October 22-25. The theme of this year’s SIR event is Moving Past Disruption to Competitive Advantage.
Millennial Segmentation Study presentation
Join Executive Vice President Amy Rey and Senior Account Director Fred Gaudios on Wednesday, October 25, for “Seen One Millennial, and You Have Not Seen Them All: A Quantitative Segmentation of Millennial Customers.” Amy and Fred will present surprising new insights from their study of five segments they created from this important demographic, perceived often, and erroneously, as a homogenous block.
Case Study: Using Innovative Consumer Insights to Improve the Digital Experience
Jay Driggers, Director, Customer Experience, Horizon Blue Cross Blue Shield of New Jersey and Zeldis Research Senior Research Director Leanne Storer will present results of a brand new proprietary research study, “Using Innovative Consumer Insights to Improve the Digital Experience”on Monday, October 23.
Jay and Leanne will discuss Horizon Blue Cross Blue Shield of New Jersey’s innovative approach to understanding and improving its members’ digital experience. Join them as they share Horizon’s multi-faceted journey to collect insights, co-create with members, and change internal culture along the way.
And be sure to join us at our Booth for cupcakes, good conversation, a chance to win prizes, and play giant Jinga.
For more information, contact Amy, Fred or Leanne.