methods

Study Types

Custom-built Research for Actionable Results

 

Zeldis offers an extensive portfolio of market research options, each custom designed to meet your strategic marketing goals. The solution may be purely quantitative, solely qualitative, or a combination of each. We welcome the opportunity to discuss your business challenge, and offer solutions appropriate for your product, audience, timeline, and budget.

  • Typical Study Types:
  • Positioning Studies
  • Market Assessments
  • New Product Development
  • Concept Testing
  • Ad/Materials Testing
  • Engagement Studies
  • Re-design Studies
  • Buyer/Non-Buyer (Win/Loss) Studies
  • Satisfaction and Loyalty

 

Analytic Techniques

The correct application and use of appropriate analytical tools can help our clients to interpret customer attitudes, preferences and behaviors. Subsequently, they are able to more successfully identify new or emerging opportunities for improving their existing brands, further differentiate their brands, and successfully develop and introduce new brands.

Quantitative Techniques:
  • Cluster Analysis
  • Conjoint techniques (Adaptive, menu-based, max-diff)
  • Discrete Choice
  • Discriminant
  • Correspondence Analysis
  • Perceptual Mapping
  • Regression
  • Segmentation
  • TURF
Qualitative Techniques:
  • Image Decks
  • Collages
  • Letter-writing
  • Sorting
  • Laddering
  • Blob Trees
  • Analogies
  • Storytelling
  • Role-playing
  • Journaling
  • Web searches