Areas of Expertise


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		AREAS OF EXPERTISE

Industry Know-How

Zeldis knows what’s going on in your marketplace. We have extensive market research experience in a wide variety of industries, including:

Associations — We help a variety of business and professional associations in a number of industries do everything from profiling membership to measuring member satisfaction, analyzing competitive positioning to evaluating member publications.

Educational Publishing — Our clients in educational publishing serve the needs of administrators, teachers, and students in all disciplines at elementary, secondary, post-secondary, and professional schools. Our expertise ranges from assessing market needs to testing prototypes to measuring satisfaction.

Financial Services — Our clients in the financial services industry include leading investment firms and banks. We routinely conduct research with brokers, financial advisors and consumers on such topics as credit cards, investment services and banking.

Insurance — Our extensive experience in the insurance industry has involved group, commercial and individual lines of business, including health, dental, disability, auto, workers’ compensation, life, commercial property and casualty, personal property and casualty, and others. We regularly collect information from executives, business owners, benefits administrators, policyholders, brokers, agents, and principals. Our expertise includes assessing customer satisfaction (in ad hoc and tracking programs), win/loss assessments, communications evaluations, prototype and product testing, employee satisfaction, and website testing.

Electronic and Print Publishing — Publishers – Whether print or electronic, from general interest consumer magazines to highly targeted business-to-business publications – turn to Zeldis to find out what advertisers and readers are thinking. Our industry-specific experience and know how can help make your publication more effective than ever.

Consumer/Commercial Products — Our clients in consumer and commercial products range from building products and construction to medical products, baby/family products, and automotive. Our experience includes extensive advertising development and copy testing, product/concept evaluation, and strategic brand positioning.

Other Industries — We apply our expertise to all kinds of challenges in a wide range of industries every day. Contact us to discuss your specific research needs.