Build a better mousetrap
Today's consumer is not yesterday's consumer. Do you know what is influencing your customers? Do you understand where, how and why they’re buying?
Zeldis helps consumer products manufacturers, marketers, distributors and retailers to understand interests, behaviorals, customer segmentation, customer and prospect attitudes, perceptions, and opinions, cultural, regional and educational influences, brand satisfaction and loyalty. We can help you to successfully identify new, emerging (or declining) segments, hone messaging strategies, test product concepts, focus pricing strategies, and measure media channel influences.
Ultimately, we can help your products, services and marketing efforts be more successful.
- Our experience in consumer products includes:
- Home and Decor
- Packaged Food Products
- Mom and Baby
- Automotive Supplies
- Our actionable research has successfully helped clients to:
- Evaluate their brand’s customer segmentation and uncover potential attitudinal segments
- Identify reasons for declining sales in key product area segments
- Understand consumer product information sources, brand preferences and spending potential in various product categories
- Explore potential market opportunities by evaluating product interest and cost parameters
- Better understand the market opportunities for new products under consideration
Recent Sample Research
Zeldis Research has conducted many qualitative and quantitative studies for a major motor oil manufacturer, including advertising evaluations, concept tests, and brand positioning research.
Notably, Zeldis Research conducted a large-scale qualitative study designed to re-evaluate the brand’s existing consumer segmentation. Focus groups were conducted with a variety of consumer types across several markets; groups included creative-thinking exercises such as image sorts and storytelling.
The results were used to uncover potential attitudinal segments, which were then validated through quantitative research.
A major food manufacturer commissioned Zeldis Research to explore attitudes toward two of its breakfast product offerings. The primary objective was to identify reasons for declining or flat sales in key product areas.
In-person focus groups and online bulletin boards were conducted among female grocery shoppers.
The groups incorporated techniques such as collage-building, food journaling, and storytelling to help understand women’s attitudes toward breakfast and convenience foods.
Zeldis Research conducted qualitative and quantitative research on behalf of a high-end manufacturer of rocker/gliders.
The overall objective was to understand the information sources, purchase behaviors, brand preferences, and potential spend in the product category, particularly among Generation X and Y.
Focus groups were conducted, followed by an online quantitative study in which several product concepts were tested.
Zeldis Research conducted extensive qualitative research to explore the potential market opportunity for a new fencing and marine decking material.
Teleconference focus groups were held with consumers and residential fencing installers, who were sent photos and samples of the new material. Follow-up in-person, one-on-one interviews were conducted with installers, who were given the opportunity to work with the new product.
Results were used to evaluate interest and cost parameters, and help determine the client company’s potential investment in the product.
Zeldis Research conducted qualitative research among consumers and picture framing professionals to gauge interest in a new type of framing glass.
An online bulletin board focus group was held with consumers who had purchased high-end framing for artwork, to understand their product needs, attitudes, and potential interest in the specialty glass. In addition, in-depth telephone interviews were conducted with framing professionals, to obtain their feedback on the market opportunity for the new product.
Partial Client List
