Market
Research Methods

Zeldis Research knows how to handle key issues among specialized and difficult-to-reach populations. We offer expertise with a wide variety of audiences, including:

Business-to-Business

• Educators (teachers, administrators, educational technology professionals)
• C-level Executives
• Employee Benefits Managers/Human Resources Administrators
• Insurance Brokers/Agents
• Benefits Brokers
• Financial Advisors
• Physicians, including specialists
• Nurses
• Medical Office Managers
• Construction/Contractors
• Interior Designers
• Small Business Owners

Consumer

• Women’s issues (e.g., parenthood, health and fitness issues)
• Seniors
• Millennials and Generation X
• Insurance policyholders
• Healthcare consumers (those with specific conditions, vaccinations, prescription medication consumers)
• Do-it-yourselfers (automotive, home improvement)
• Low-incidence populations (e.g., international travelers, home renovation customers, purchasers of specific products and services)
• Sensitive topics (personal health issues, recently bereaved, disability, children’s health issues)