Analytic Techniques

The correct application and use of appropriate analytical tools can help our clients to interpret customer attitudes, preferences and behaviors. Subsequently, they are able to more successfully identify new or emerging opportunities for improving their existing brands, further differentiate their brands, and successfully develop and introduce new brands.

• Quantitative Techniques:
• Cluster Analysis
• Conjoint techniques (Adaptive, menu-based, max-diff)
• Discrete Choice
• Discriminant
• Correspondence Analysis
• Perceptual Mapping
• Regression
• Segmentation
• TURF

• Qualitative Techniques:
• Image Decks
• Collages
• Letter-writing
• Sorting
• Laddering
• Blob Trees
• Analogies
• Storytelling
• Role-playing
• Journaling
• Web searches